Trusonic News and Press Releases
Fluid Music's Trusonic is the right fit for Johnston & Murphy's audio brand
La Jolla, CA (August 11,2008) - Fluid Music Canada's Trusonic, Inc., provider of the preeminent platform for the digital delivery of Business Music and Messaging to successful brands worldwide, today announced the formation of a new business relationship with retailer Johnston & Murphy. Johnston & Murphy is a pillar of classic workmanship and a beacon of American style with a commitment to quality, craftsmanship and innovation that set the standards for men and women everywhere. Trusonic will provide all music services to more than 150 locations of the fashion provider, effective immediately.
By providing strategic control of music, messaging, and ad placement, Trusonic's audio solution enhances the brand experience, creates a quantifiable connection between business, consumers, and out of home advertisers, and generates new revenue possibilities. Johnston & Murphy capitalized on the massive music library Trusonic makes available and chose to inject Independent emerging artists into a predominantly Major Label mix. The decision allows J&M to strategically control the audio environment for both employee and shopper, while having the depth of additional selection independent music provides. Additionally, Trusonic's roster of independent artists can eliminate repetition and reduce costs while maintaining an exciting branded experience.
"Music is critical to our store environment, and Trusonic has provided a flexible, custom playlist that's relevant and appropriate for our demographic," said Shannon McIntosh, Marketing Manager for Johnston & Murphy. "Throughout the system implementation, Trusonic has been extremely accommodating and has demonstrated unwavering, premium customer support. We have already received compliments from both store employees and customers on the music."
Lorne Abony, Chief Executive Officer and Chairman of the Board of Fluid Music, Trusonic's parent company, stated, "J&M's unique understanding of the retail environment and Trusonic's sophisticated background music and messaging environment technology are a natural fit. We appreciate that Johnston & Murphy chose Trusonic for all it does well -- the depth of our available music catalog, the availability of independent and emerging artists, customer service that responds quickly and effectively and our singular understanding of their branded environment."
Among additional functionality Trusonic provides are auditable ad play reports retrievable at any time, and message addition or removal within minutes at one, or every location worldwide. Trusonic's music library, now at more than 5 million tracks, remains the largest licensed library on the globe.
For more information on Trusonic, go to www.trusonic.com. For information on Johnston & Murphy go to www.johnstonmurphy.com.
About Trusonic
Trusonic's comprehensive audio solution creates an immediate, quantifiable connection between business, consumers, and digital out-of-home advertisers, and is favored by many of the nation's top retail and hospitality brands for its ability to target messaging and enhance the brand experience. Trusonic is a wholly owned subsidiary of Fluid Music, a public company listed on the Toronto Stock Exchange (TSX:FMN). Fluid Music is the world's largest private label music aggregation and distribution company. For more information regarding Trusonic email .
Lorne Abony
Fluid Music
310-665-9878