About Trusonics - Overview

Trusonic Browser-based Internet Control Leaps Forward With VAR Admin 2.0


LA JOLLA, Calif. -- Trusonic, the innovator in on-demand business audio services, has restated its commitment to software as a service with the release of VAR Admin 2.0. A hosted application that simplifies the day-to-day management of both music and messaging for Trusonic Value Added Resellers (VARS), this newest generation of software provides VARs with an even easier-to-use desktop interface delivered via the web. Trusonic's uniquely scalable, browser-based control places the management of all music and messaging functions for individual locations or groups of locations in the hands of the client.

"This system provides so much additional value for our resellers to impart to subscribers," said Joseph Tebo, Trusonic president and CEO. "It's always been easy to promote and sell Trusonic services. Now, with an even easier-to-use management system, it's a clear choice."

VAR Admin 2.0 is a leap forward in technology, designed for ease of use for the VAR and subscriber. The user interface is task-based and streamlined to help VARs accomplish more in less time. It uses advanced web standards to give the user unprecedented ability and control to perform simple to sophisticated tasks. These include creating subscriber accounts, ordering components and integrating music and messaging playlists. The expansive one-button reporting allows multiple-location users to, from their own offices, view the local store's playlists, ads, schedules, and more, enabling instantly accessible auditing of any element of music or messaging. Functions are automated using online wizards with integrated on-line help available for each step of the process.

Dan O'Neill, Trusonic chief technology officer, stated, "Our strength at Trusonic begins with an understanding that technology exists to enhance the quality of our products. This is evidenced by MBOX, the most effective technology solution to deliver music and messaging to the subscriber. It provides multiple zones of music, multiple messaging, and multiple forms of connectivity all in a one-box solution. At the same time our commitment to the music gives our retail customers instant access to the largest library of independent music in the world as well as thousands of the most demanded major label recordings. VAR Admin 2.0 further enhances the MBOX hardware, its ease of use, and the variety of music experienced by the retailer. With absolutely no software to install, our VARs, like their subscribers, will get the full benefit of the product with the immediacy of the Internet while simply sitting at their desk."

About Trusonic, Inc.
As a leading provider of internet delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information visit  www.trusonic.com or email: mark@trusonic.com

Press Contacts:

Lorne Abony
Fluid Music Canada, Inc.
(416) 510-2800

Mark Elfenbein
Trusonic, Inc.
858-362-2323

For additional information visit Trusonic's PR website at www.trusonic.com/about/news.html or follow us at twitter/trusonic.