Fluid Media Networks Acquires Trusonic Inc., and Creates the Largest Emerging Artist Broadcasting Platform
LOS ANGELES, November 1, 2007 - Fluid Media Networks, (www.fluidmedianetworks.com) producers of American Idol Underground (www.idolunderground.com), today announced the acquisition of Trusonic Inc., (www.trusonic.com), a La Jolla, Calif. based music distribution company with proprietary technology that provides in-store music internationally for more than 10,000 broadcasting partners including Guitar Center, PETCO, and Cracker Barrel. Trusonic is one of the largest providers of web based music and in-store messaging services, in addition to its licenses with major record labels Trusonic's database contains over 1.5 million emerging artist tracks.
"We are excited about the Trusonic acquisition because it represents a critical milestone for Fluid Media Networks. With a combined library of over 2 million artist tracks, 20 million monthly listeners and 80 million monthly song plays, Fluid Media Networks is now the single largest broadcaster of emerging artists music programming" said Justin Beckett, Chief Executive Officer (CEO) of Fluid Media Networks. "The Internet has leveled the playing field for emerging artists working outside the traditional A&R system. We are building a network designed to maximize opportunities for emerging artists to get their music heard and our acquisition of Trusonic provides a fantastic distribution platform for emerging artists to be showcased in retail stores and businesses worldwide."
The music libraries of the combined companies will contain more than two million tracks from emerging artists that span 13 genres of music, including Rock, Rap, Pop, R&B, Country, Jazz, Folk, Electronica, World, Classical, Faith-Based, Spoken Word, and Comedy.
"Our technology combined with Fluid Media Networks artists' development infrastructure will offer an unprecedented opportunity for musicians and businesses alike," said Joseph Tebo, CEO and President of Trusonic. "Fluid Media Networks has a unique vision for the future of the music industry and we look forward to working with the team."
Trusonic will maintain its La Jolla location as a wholly-owned subsidiary of Fluid Media Networks. The management team will remain in place and continue to manage day-to-day operations.
Please refer to the Acquisition Q&A for additional information.
About Trusonic, Inc.
As a leading provider of internet delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information visit www.trusonic.com or email: mark@trusonic.com
About Fluid Media Networks
Fluid Media Networks, (www.fluidmedianetworks.com) formerly Fluid Audio Networks, is a diversified music services company whose products and solutions facilitate the seamless distribution of music. The company has developed a number of innovative technology applications that are changing the way that music is discovered and distributed. Fluid Media Networks' state of the art user-generated media platform has enabled the company to partner with some of the biggest entertainment brands including American Idol and Sony.
Press Contacts:
Jordan Fischler
Allison & Partners for Fluid Media Networks
646-428-0604
Jordan@allisonpr.com
For additional information visit Trusonic's PR website at www.trusonic.com/about/news.html or follow us at twitter/trusonic.


