Fluid Music's Trusonic® is the right fit for Johnston & Murphy's audio brand

La Jolla, CA (August 11,2008) - Fluid Music Canada's Trusonic, Inc., provider of the preeminent platform for the digital delivery of Business Music and Messaging to successful brands worldwide, today announced the formation of a new business relationship with retailer Johnston & Murphy. Johnston & Murphy is a pillar of classic workmanship and a beacon of American style with a commitment to quality, craftsmanship and innovation that set the standards for men and women everywhere. Trusonic will provide all music services to more than 150 locations of the fashion provider, effective immediately.

By providing strategic control of music, messaging, and ad placement, Trusonic's audio solution enhances the brand experience, creates a quantifiable connection between business, consumers, and out of home advertisers, and generates new revenue possibilities. Johnston & Murphy capitalized on the massive music library Trusonic makes available and chose to inject Independent emerging artists into a predominantly Major Label mix. The decision allows J&M to strategically control the audio environment for both employee and shopper, while having the depth of additional selection independent music provides. Additionally, Trusonic's roster of independent artists can eliminate repetition and reduce costs while maintaining an exciting branded experience.

"Music is critical to our store environment, and Trusonic has provided a flexible, custom playlist that's relevant and appropriate for our demographic," said Shannon McIntosh, Marketing Manager for Johnston & Murphy. "Throughout the system implementation, Trusonic has been extremely accommodating and has demonstrated unwavering, premium customer support. We have already received compliments from both store employees and customers on the music."

Lorne Abony, Chief Executive Officer and Chairman of the Board of Fluid Music, Trusonic's parent company, stated, "J&M's unique understanding of the retail environment and Trusonic's sophisticated background music and messaging environment technology are a natural fit. We appreciate that Johnston & Murphy chose Trusonic for all it does well -- the depth of our available music catalog, the availability of independent and emerging artists, customer service that responds quickly and effectively and our singular understanding of their branded environment."

Among additional functionality Trusonic provides are auditable ad play reports retrievable at any time, and message addition or removal within minutes at one, or every location worldwide. Trusonic's music library, now at more than 5 million tracks, remains the largest licensed library on the globe.

For more information on Trusonic, go to www.trusonic.com. For information on Johnston & Murphy go to www.johnstonmurphy.com.

About Trusonic, Inc.
As a leading provider of internet delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information visit  www.trusonic.com or email: mark@trusonic.com

Press Contacts:

Lorne Abony
Fluid Music Canada, Inc.
(416) 510-2800

Mark Elfenbein
Trusonic, Inc.
858-362-2323


For additional information visit Trusonic's PR website at www.trusonic.com/about/news.html or follow us at twitter/trusonic.