Fluid Music's Trusonic® exactly the style of Dillard's
La Jolla, CA (December 17, 2008) - Fluid Music Canada's Trusonic, Inc., provider of the preeminent platform for the digital delivery of Business Music and Messaging to successful brands worldwide, today announced a newly formed relationship with Dillard's, Inc., one of the nation's largest fashion apparel and home furnishings retailers. Trusonic's enhanced in-store and on-hold music and messaging solution will be used across all Dillard's locations, spanning 29 states. By providing strategic control of music and messaging, Trusonic's audio solution supports the Dillard's brand experience and creates a quantifiable connection between customer and store.
Beyond the enhanced in-store experience, the Trusonic platform also delivers significant cost and operational benefits for Dillard's. Trusonic's third generation "green" media player (MBOX) technology utilizes 1/17th the power consumption of Dillard's previous hardware, providing substantial program cost savings over the contract period. Moreover, Trusonic's user-friendly technology and leading customer support made it easy for Trusonic to meet Dillard's challenge to rollout all stores within a 5-day period, ensuring implementation of the new Dillard's audio strategy for the holiday season. Trusonic worked closely with Dillard's to ensure a seamless store installation process, enabling Dillard's to delegate installation to store associates simply and cost-effectively.
Lorne Abony, Chief Executive Officer of Trusonic parent Fluid Music, stated, "Dillard's choice of the Trusonic platform shows yet again that our superior music programming, easy-to-use, energy-efficient hardware and highly flexible messaging tools are the perfect solution for high quality retailers. We're extremely pleased to welcome Dillard's as the latest major retailer to embrace the Trusonic platform."
Among additional functionality Trusonic provides are auditable ad play reports retrievable at any time, and message addition or removal within minutes at one, or every location worldwide. Trusonic's music library, now at more than 5 million tracks, remains the largest licensed library on the globe. For more information on Trusonic, go to www.trusonic.com. For information on Dillard's go to www.dillards.com.
About Trusonic, Inc.
As a leading provider of internet delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information visit www.trusonic.com or email: mark@trusonic.com
Press Contacts:
Lorne Abony
Fluid Music Canada, Inc.
(416) 510-2800
Mark Elfenbein
Trusonic, Inc.
858-362-2323
For additional information visit Trusonic's PR website at www.trusonic.com/about/news.html or follow us at twitter/trusonic.
