Fluid Music's Trusonic® enhances the Crate and Barrel brand experience
La Jolla, CA (July 1,2008) - Trusonic, Inc., the provider of the preeminent platform for the digital delivery of Business Music and Messaging to successful brands worldwide, today announced their newest client relationship with Crate and Barrel (CB) and CB2. Anchors in some of the country's most traveled shopping destinations, CB and CB2 have ordered Trusonic technology and services for all US locations. Crate and Barrel chose Trusonic in an effort to exercise the latest available technologies to enhance brand and environment.
Trusonic provides a comprehensive audio strategy and implementation for its worldwide client base, creating a quantifiable connection between consumers, retailers, hospitality companies and Digital Out-of-Home advertisers. By providing strategic control of music, messaging and ad placement, Trusonic solutions build on existing brand awareness while generating new revenue possibilities. Crate and Barrel found Trusonic's easy to use online tools created new opportunities for creativity and flexibility.
"Music is an integral part of the scene we set for our client, and Trusonic has made my job easier," said Raymond Arenson, Sr. Creative Director and Vice President of Store Design with CB. "The Trusonic system makes editing and fine tuning the music a breeze. I think I know what the customer wants to hear, but big surprise, I'm often wrong. With Trusonic I'm able to add or delete to our customized play list overnight. Trusonic offers a personalized kind of service that I've not found elsewhere."
Lorne Abony, Chief Executive Officer and Chairman of the Board of Fluid Music, Trusonic's parent company, stated, "We're genuinely excited to be a part of the enthusiasm and passion Crate and Barrel and CB2 exudes as a company. We share a like view of bringing the most creative and usable implementations to environments which need strategic solutions."
Among additional functionality Trusonic provides are auditable ad play reports retrievable at any time, and message addition or removal within minutes at one, or every location worldwide. Trusonic.s music library, now at more than 5 million tracks, remains the largest licensed library on the globe.
For more information on Trusonic, go to www.trusonic.com. For more information on Crate and Barrel or CB2 go to www.crateandbarrel.com.
About Trusonic, Inc.
As a leading provider of internet delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information visit www.trusonic.com or email: mark@trusonic.com
Press Contacts:
Lorne Abony
Fluid Music Canada, Inc.
(416) 510-2800
Mark Elfenbein
Trusonic, Inc.
858-362-2323
For additional information visit Trusonic's PR website at www.trusonic.com/about/news.html or follow us at twitter/trusonic.
